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With great potential for creativity, a refresh of your agency’s website can also prove a poisoned chalice.

Art Direction, Design

Company site. Spark44.

Bring out the bold

All Projects

Solution

Represent the company’s mantra of Bold, Brave, and Honest in visual form

Taking our lead from these words, we proposed a more exciting look, with bolder use of visuals, colour, and typography, that solidly structured the creative and captured the spirit and excitement of the brands’ ideals.

Suffering from a lack-of-identity crisis, the recently refreshed Spark44 site missed an opportunity to promote its creative personality; instead offering a stark, business focused persona.

Requirement

The same great layouts translated well to mobile, moving away from what was a long arduous scroll of text to an experience that was more impactful.

Feeling responsive

Stretcher

Refreshed layout

Old layout

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